Digital Strategy, Website & Mascot Design
Client
Fusion RenewablesWhat We Did
Digital Strategy, Website & Mascot Design
The Big Result
Positioning a local family business as the most trusted, jargon-free renewable experts in the region.
Year
2025
Fusion Renewables is a family-run business right in the heart of Dumfries, founded by Ryan and Victoria Johnstone. With a new office in Dumfries, they provide high-performance solar panels, battery storage, and EV chargers. Their core philosophy is simple: honest advice, local expertise, and absolutely no pushy sales.
When homeowners look into renewables, they are usually bombarded with aggressive national sales teams, confusing technical jargon, and hidden fees.
Fusion had a fantastic real-world reputation, but they needed an updated digital presence that instantly proved they were the safe, honest, local alternative to those pushy national chains. We had to figure out a way to make complex green technology feel approachable, easy to understand, and safe for families and local farmers to invest in.
Applying The Copper Method
01. The Honest Health Check (Audit)
When investing in renewable energy, homeowners aren't just buying panels—they are looking for a partner they can trust. They want clear answers, not high-pressure sales tactics. We realised Fusion’s greatest commercial strength was their genuine honesty and willingness to educate. We decided to build their entire digital presence around earning that trust by making renewables simple.
02. The Strategic Blueprint (Plan)
To completely remove the intimidation factor from renewable energy, we created a unique brand asset: Meet Fuse. Fuse is a friendly cartoon robot we designed specifically for Fusion Renewables. We architected a dedicated 'Learning Hub' where Fuse acts as a friendly expert—busting common solar myths, sharing fun facts, and answering questions in plain English without the heavy technical jargon.
03. The Build (Build)
We built a warm, community-focused website. Instead of using generic stock photos of solar panels, we highlighted their family-run nature, their real-world Dumfries showroom, and their sponsorships of local sports teams like the Nith Valley Amateur Boxing Club. We made sure the site clearly separated their services into simple categories: Homes, Farms, and Businesses.
04. The Growth Partnership (Grow)
We structured the site to capture local searches for people looking for solar and EV chargers across Dumfries, Lockerbie, and Stranraer. By leading with Fuse's educational content and backing it up with powerful, verified local reviews, we created an automated trust-building machine. Potential clients felt educated and safe before they even picked up the phone.
The Most Trusted Name in Town
By choosing education and transparency, Fusion Renewables has built an unbreakable bond with their community. Today, over 150 homes, farms, and businesses trust them with their energy future. The new digital presence successfully positions them as the friendly, honest local experts—a reputation so strong it recently helped them earn a shortlisting for Renewables Installer of the Year at the prestigious Which? Awards.
"I honestly can’t praise this company enough for the service we received. From start to finish, he went above and beyond what I expected. Being a local company, he really took the time to understand my business and what I was trying to achieve, instead of just rushing through a standard template. His attention to detail was next level. Every little tweak, layout change, and design choice was carefully thought out and advised. He was patient and responsive. Any time I had a question or wanted a small adjustment, he handled it quickly and professionally. If you’re looking for a local web designer who truly cares about quality and results, I’d recommend him without hesitation."
Ryan Johnson
Owner at Fusion Renewables
See the highlights
of this project.
Brand Asset
Meet Fuse: a friendly robot mascot designed to bust myths and make renewables simple.
