Example · Solar & battery installer · Ayrshire
Monthly report: March
Prepared by Digital Copper
1. Good enquiries, and where they came from
| Where from | This month | Last month |
|---|---|---|
| Google search | 6 | 5 |
| Google Business Profile | 4 | 3 |
| Referral or word of mouth | 2 | 2 |
| 1 | 1 | |
| Unknown | 1 | 0 |
| Total good enquiries | 14 | 11 |
We also filtered out 6 enquiries that weren't real customers: suppliers, job applications, spam and one from outside your area. One enquiry came in without a known source; we show it rather than guess.
From you: 5 of last month's enquiries became quotes and 2 became jobs. Your average first reply was 4 working hours.
2. What we changed
- Moved the "Book a free survey" button to the top of the battery storage page on phones.
- Added three new install photos from Troon and Prestwick, with what each customer had fitted.
- Updated the grants section after the Home Energy Scotland changes.
- Replied to 4 new Google reviews.
3. What we learned
Battery enquiries rose from 2 to 5 after the survey button moved. That's a small number, so we'll watch it for another month before calling it a pattern. Most people who asked about batteries had already read the grants page first.
4. Next month's priority
Add a short "What happens on survey day" section to the solar page. Three people asked about it on the phone this month.
Time used this month: 1 hour 50 minutes of your 2-hour allowance.