[{"data":1,"prerenderedAt":127},["ShallowReactive",2],{"insight-/insights/websites-renewables-need":3},{"id":4,"title":5,"body":6,"date":117,"description":118,"extension":119,"image":120,"imageAlt":120,"meta":121,"navigation":122,"path":123,"seo":124,"stem":125,"updated":120,"__hash__":126},"insights/insights/websites-renewables-need.md","Can a homeowner call you from your website in one tap?",{"type":7,"value":8,"toc":109},"minimark",[9,13,16,27,32,35,38,41,45,48,51,54,57,61,64,72,75,79,82,98,101],[10,11,12],"p",{},"Imagine someone looking at solar panels on their phone after the kids have gone to bed. They have three installer websites open in tabs. They are not ready to buy. They want to know two things: are these people real, and can I talk to someone if I have a question?",[10,14,15],{},"If your website makes them hunt for the answer, they open the next tab.",[10,17,18,19,26],{},"Energy Circle reviewed nearly 400 solar websites and turned what they found into an eleven-point pass or fail guide. Chris Williams wrote up the first three points in 2018, as a ",[20,21,25],"a",{"href":22,"rel":23},"https://solar-distribution-us.baywa-re.com/solar-r-e-view-magazine/residential-solar/three-tips-for-a-high-converting-solar-website/",[24],"nofollow","guest post on the BayWa r.e. site",". It's older than we'd like. It also came top when we searched for solar installer website tips this week, which is why we picked it. The basics haven't moved much.",[28,29,31],"h2",{"id":30},"can-they-reach-you-in-one-tap","Can they reach you in one tap?",[10,33,34],{},"The first check is the simplest. Is there a phone number near the top of the page? On a phone, it should be a number that dials when someone taps it. There should also be a quote or contact option near the top, not hidden at the bottom.",[10,36,37],{},"A number they can't tap is a number they won't ring. Nobody wants to copy digits from one screen into their dialler while they decide whether to trust you.",[10,39,40],{},"A phone number isn't another button competing for attention. It's the easiest way to reach you, so put it where people can see it and let the rest of the page stay calm.",[28,42,44],{"id":43},"ask-for-the-basics-not-the-whole-story","Ask for the basics, not the whole story",[10,46,47],{},"The article suggests a single-step form above the fold (the part people see without scrolling), with fewer than five fields. It says two- or three-step forms lose people.",[10,49,50],{},"We agree with the first part. Nobody wants a form that asks for their life story before it will take a name.",[10,52,53],{},"The second part needs a caveat. A solar or heat pump enquiry usually needs a few things before anyone can give a useful answer: where the property is, what they're thinking about, and roughly when they'd like to start. Asking all of that at once can feel like a wall. Asking it in short steps can feel like a conversation. That's why the guided quote request we build for installers is laid out in short steps.",[10,55,56],{},"Whether one step or three works better depends on your business and the questions you need answered. A checklist can't settle that for you, and we won't pretend it can. The only test that counts is your own. Count how many people start your quote form and how many finish it. If most drop off on the first screen, make it shorter. If they finish but nobody gets back to them, the problem is the follow-up, not the form.",[28,58,60],{"id":59},"show-who-you-are-where-you-work-and-what-youve-done","Show who you are, where you work and what you've done",[10,62,63],{},"The third point is about trust. The article suggests showing testimonials with the review sites they came from, licences, manufacturer approvals, safety and local awards, and a clear statement of the area you cover. Its advice is to be \"loud and proud\" about all of it.",[10,65,66,67,71],{},"Our work with ",[20,68,70],{"href":69},"/portfolio/fusion-renewables","Fusion Renewables"," shows what that looks like. They sell solar, batteries and EV chargers across Dumfries, Lockerbie and Stranraer. More than 150 homes, farms and businesses have gone with them, and they were shortlisted for Renewables Installer of the Year at the Which? Awards.",[10,73,74],{},"That's the kind of detail a nervous buyer is looking for. It belongs on the first screen, not on an About page they might never open.",[28,76,78],{"id":77},"what-to-check-this-week","What to check this week",[10,80,81],{},"You don't need any tools for this. Use your phone.",[83,84,85,89,92,95],"ul",{},[86,87,88],"li",{},"Open your website on your phone. Can you call the business from the first screen without scrolling?",[86,90,91],{},"Fill in your quote form from start to finish. Could you finish it without stopping to think?",[86,93,94],{},"Look at your homepage. Are the towns and areas you cover named in plain words?",[86,96,97],{},"Look for your reviews and accreditations. Can you find them without digging?",[10,99,100],{},"None of this is clever. It's a number a homeowner can tap, a form they can finish, and proof that you're real and local. Get those right and your website starts doing its job.",[10,102,103,104,108],{},"If you'd like a second pair of eyes on your installer website, ",[20,105,107],{"href":106},"/contact?sector=renewables#consultation-form","book a 30-minute call",". No pitch. No pressure.",{"title":110,"searchDepth":111,"depth":111,"links":112},"",2,[113,114,115,116],{"id":30,"depth":111,"text":31},{"id":43,"depth":111,"text":44},{"id":59,"depth":111,"text":60},{"id":77,"depth":111,"text":78},"2026-10-09","Energy Circle reviewed nearly 400 solar websites. The first three things they checked are basics every installer should get right, plus one place we'd add a caveat.","md",null,{},true,"/insights/websites-renewables-need",{"title":5,"description":118},"insights/websites-renewables-need","DwNk1T2_WYTCFLeA2xaP2zfGE1RgULG1_v-WbY3FXxQ",1791829008856]